Introducing Utility 2.0 — Modern Workwear Built for Real Service


Hospitality, Reimagined


The way we work in hospitality has evolved - and so should how we dress for it. Whether you’re outfitting a team across multiple venues, moving between busy kitchen stations, or serving artisan coffee in a city café, Utility 2.0 is designed for the environments and expectations of 2026.

At Russums, we’ve always believed that quality matters - not just in how clothing looks, but in how it performs each day. Utility 2.0 combines timeless workwear principles with modern design elements, offering a range that feels contemporary, practical, and ready for frontline service.

Designed for Daily Use

Utility 2.0 isn’t about passing trends - it’s about reliable performance in real working conditions.


Each piece is designed for:

• Ease of movement during long shifts

• Durability that stands up to daily wear

• Practical features like accessible pockets and relaxed fits

• Fabric integrity that holds up to 60 °C washing (essential for hygiene and commercial laundering)

This combination of thoughtful design and practical fabric choices reflects Russums’ ongoing commitment to quality that supports people at work.

Suited for Teams and Individuals Alike

 For Businesses, Utility 2.0 offers:

• A cohesive, standardisable range that works across roles and venues

• Consistent performance and clear specs, simplifying ordering and stock management

• A modern aesthetic that reflects contemporary hospitality spaces

•Responsibly sourced and Better Cotton Initiative (BCI) certified, supporting more sustainable cotton production


For individual professionals and enthusiasts, it delivers:

• Comfortable, functional workwear that performs from prep to service

• A contemporary look that fits open kitchens, cafés and bar environments

• Fabrics that wash well and hold shape, shift after shift

Whether you’re choosing pieces for a team or building your own set of essential workwear, Utility 2.0 answers the needs of modern hospitality life.

A New Standard in Hospitality Workwear

Utility 2.0 reflects Russums’ belief that workwear should do more than sit on the body - it should support performance, adapt to real conditions and feel right in modern service spaces. It’s a range built for today’s kitchens, cafés and front-of-house teams - and one that stands up to the demands of contemporary hospitality.

Explore the full Utility 2.0 collection today and discover workwear that works as hard as you do.

16 January 2026

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